Liftoff、Hopemobi将于2020CJ BTOB展区精彩亮相

  2020年是颇有挑战性的一年,不期而遇的疫情打乱了原本的秩序,很多人茫然不知所措,也有人焦虑无所适从,但我们仍然感受到更多的人以积极主动的心态毅然决然的开始了新的商业布局,并开始思考在危机中寻找更多的机会。数字娱乐领域因为疫情原因导致众多的国际大型展会被迫取消或延期,包括美国GDC和美国E3展会,这也使得7月底在上海举办的全球最大规模的数字娱乐盛会之一的ChinaJoy展会成为了世界数字娱乐领域关注的焦点。得益于中国政府对于国内疫情的有效控制,各项防疫措施的完善和到位使得中国成为了当前全球疫情的“避风港”。战胜疫情只是我们的第一阶段工作,接下来为了打好“恢复生产”“经济复苏”的新战役,我们相信政府随后还会出台更多的扶植措施。我们的数字娱乐企业不仅在“抗疫”期间慷慨解囊、勇于承担社会责任,在“经济复苏”阶段我们的企业依旧会全面拉动产业的发展。

  2020ChinaJoy的各项筹备工作正有序进行,上海市和国家相关政府部门给予了ChinaJoy展会重点关注。展会筹备期间多次参与指导工作以确保各项筹备工作的有序展开;更多的企业也在抓紧时间完成本年度ChinaJoy的参展规划,为下半年的产品的市场推广开始了布局。目前ChinaJoy的展位预定进展顺利,各大展商的参与力度有增无减,这种需求上的“反弹”也让主办方信心倍增。

  2020年第十八届ChinaJoy将于7月31日至8月3日在上海新国际博览中心隆重举办,本届ChinaJoy的展会主题为:科技•引领数字娱乐新浪潮。自展会招商启动以来,来自全球数字娱乐领域的海内外厂商,积极踊跃参展。目前,Liftoff、Hopemobi两家业界企业已确认参展2020年第十八届ChinaJoy,将于BTOB展区精彩亮相!

  ChinaJoy BTOB综合商务洽谈区是目前亚洲数字娱乐产业综合实力强、参展企业多、产品种类全、展览面积大、接待观众众多的国际性商贸展览,也是目前开展数字娱乐产品出口、进口、跨领域(综艺、电影、文学等IP)交易洽商等业务的重要商务对接平台,具备功能完善的在线商务服务系统,辅助参展企业和商贸观众进行线上、线下商贸互动。

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  Liftoff是基于性能表现的移动应用营销和再营销平台,通过安装后的用户数据实现以每次行动成本为目的的用户获取和再营销活动。通过先进的机器学习和相似用户定向技术,经过Liftoff优化的营销活动能够推动安装之外的行为召唤,其中包括酒店预订、房间预定或续订订阅。此外,Liftoff的每行动成本模式还能通过获取再营销活动中活跃的付费用户,帮助其客户实现规模化和增长。Liftoff总部位于加州帕洛阿尔托,在纽约、伦敦、巴黎、首尔、新加坡和东京设有办事处,并与全球顶尖应用发行商和品牌合作。

  2019年8月28日,Liftoff发布《2019年用户获取趋势和基准报告》。报告显示移动游戏的增长步伐正在加速,预计2019年的消费支出将占游戏行业市场总份额的60%。报告重点揭示了休闲游戏以30亿美元的应用内购买收益主导了整个移动游戏市场。此外,这也表明休闲游戏将对用户的长期留存起到积极的作用。2019年11月13日,Liftoff发布《2019年移动应用趋势报告》,该报告对蓬勃发展的应用经济进行了详尽的分析并提供了行业洞见。该报告的数据来自Liftoff平台上的992个移动应用,3490亿次曝光,53.5亿点击和7660万安装后事件。覆盖的应用类别包括金融、娱乐、生活方式、音乐与音频、教育、游戏、电商和社交媒体等。此外,该报告还覆盖了四个地区的30个国家,其中包括孟加拉、中国、印度、印尼、日本、巴基斯坦、菲律宾、韩国、台湾、泰国和越南在内的11个亚太地区的国家。

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  ChinaJoy BTOB展区正在汇聚全球越来越多的广告营销供应商云集于此,Liftoff这样的全球“程序化购买平台”不远万里从大洋彼岸赶来,就是为了赴这场遥远东方的盛会,并在其中发挥它的价值。回顾2019ChinaJoy BTOB展会现场,Liftoff展台吸引了来自海内外业界人士前来沟通洽谈。2020ChinaJoy,相信Liftoff会在展会现场为大家呈现更多精彩。

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  Hopemobi成立于2017年12月,是一家专注于海外移动互联网的公司,由前百度国际化产品部高级总监张晓禹和前百度国际化Mobomarket 商务负责人姜鸿欢联合创建,在深圳和福州设有办事处,主营业务包括移动工具产品、广告网盟、休闲游戏研发及发行。公司成立之初即获得数千万人民币的天使投资,由璀璨资本领投,久邦GOMO跟投。海外市场巨大,随着中国互联网公司的崛起,必然改变当前美国公司一家独大的局面。在众多市场机会面前,Hopemobi认为流量作为互联网的最基础业务,虽然目前竞争较大,仍然存在巨大的市场机会。而随着规模的扩大,除了继续保持良好的商务关系外,对于上下游各种大数据的综合分析和利用,AI技术的引入,将越来越成为公司的核心能力,而这正是两位创始人所分别擅长的。

  目前,Hopemobi的主营业务发展非常迅速,业务收入半年成长了几十倍,从2018年2月开始就已经盈利,并保持高速增长。当前合作伙伴包括百度、阿里、腾讯、久邦 GOMO、Mobvista、Yeahmobi 等知名公司。公司的愿景是在国家“一带一路”战略下,成为中国出海TOP互联网公司,为中国企业走出去贡献核心力量。

图片6.png

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  ChinaJoy BTOB展区是开展数字娱乐产品和版权出口、进口、跨领域(综艺、电影、动漫、文学等IP)交易洽商等业务的重要商务对接平台。回顾2019ChinaJoy BTOB展会现场,Hopemobi展台热络非凡,商务洽谈氛围浓厚。而2020 ChinaJoy无疑又将成为Hopemobi今年一项不可或缺的重要舞台,让我们共同期待。

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  作为当今全球数字娱乐领域最具知名度与影响力的产业风向标和年度盛会之一,2020年第十八届ChinaJoy展会现场盛况必将精彩纷呈,来自广大观众与媒体的空前关注,势必将引领数字娱乐产业新热潮。目前,2020年第十八届ChinaJoy招商工作火热开展中,欢迎广大企业与主办方积极接洽参展参会事宜,ChinaJoy也将继续与各位一同见证数字娱乐产业的蓬勃发展。在此,诚邀海内外业界企业共赴盛会、共享盛世!

  了解ChinaJoy具体参展和赞助详情并进行相关项目预定接洽,可咨询主办方工作人员:

  上海汉威信恒展览有限公司➤姜先生邮箱:kevin.jiang@howellexpo.net➤武先生邮箱:william.wu@howellexpo.net➤杨女士邮箱:yangyanping@howellexpo.net➤刘女士邮箱:emily_liu@howellexpo.net➤李先生邮箱:mike_li@howellexpo.net➤谢先生邮箱:Henry.xie@howellexpo.net➤康先生邮箱:pengqi.kang@howellexpo.net

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